Audio-visual promotion plays an important part in our day-to-day lives. Before new products are launched, companies rely on these promotions to gain interest in a new product or even to re-launch an old product. Getting the promo right can have a significant impact on the interest of a product or service and the business. By completing this unit, you will understand audio-visual promos in terms of their use, how audiences are targeted and how existing audio-visual promos are constructed. You will be able to take a brief and from this be able to generate ideas and plans for an original audio-visual promo including understanding the legal, moral and ethical framework that you would work under in producing such a promo. You will be able to produce material for an audio-visual promo, carry out post-production processes to create the audio-visual promo, gain feedback to justify any decisions that are made and ensure the final promo meets the needs of the brief and matches the target audience.