What am I studying here?
This is the final unit you will face on the course.
In the current technological evolution, every sector is being impacted with new ways of working and different solutions to those historically employed. This requires individuals to be flexible and agile in the way they work, develop and collaborate with new and adapted roles required almost daily.
This unit is designed to raise the your awareness of the converging and developing technologies synoptically with your other learning activities enabling you to evaluate historical activities, products and markets within the wider digital media context. This awareness will then provide you with the understanding of how activities have evolved and why; enabling you to innovatively develop creative and persuasive product proposals for cutting edge product developments. You will have the skills and knowledge to be able to collaborate and manage activities and resources in the digital media sector with practical experience when competing for roles within media development projects.
Your proposal design will focus on a product to reach a new target audience or market using carefully selected elements of available converging technologies to meet the specific needs. Whether you are working with a social media focus, product promotion or repurposed content you will be able to consider the most manageable and cost effective solutions to meet a need whilst also considering the wider impacts on your audience, society and future markets. Therefore, it is essential that this unit is carried out synoptically when you have secured the relevant knowledge, skills and understanding from other units within this qualification to support your activities.